A museum or a store? Who knows? Maybe a bit of both? All I know is it's possibly the best store I've ever set foot in, and believe me I've set foot in a lot! I'd even go as far to say as I'd quite happily set up camp and live there.
Not much for me to personally purchase but a lot for me to look at, and even to lust after for the decor of my own little apartment back in the UK.
Love it or hate it, it's hard not to find it fascinating. The nature of the majestic mountains of the US put on display all under one roof, mountain lions, grizzly bears, elk, fox, raccoon an even a live aquarium.